immomart.ch

RISMEDIA, July 29, 2010—According to Nielsen, U.S. Mobile Web increased 4% in January 2010 from 67 million users to 69.6 million users. However, more important than how many people are using the Mobile Web is for how long they are using it. The average user session increased from 4 minutes, 57 seconds to 5 minutes, 14 seconds in January. It seems that the old adage—time flies when you’re having fun—holds true!

The increase in Mobile Web usage for longer periods of time is a direct result of content providers tailoring their sites specifically for the mobile device. For example, sites like Google and Facebook, two of the most popular mobile websites, have done a great job when it comes to streamlining and formatting their content and user experience for the mobile device. As the Mobile Web continues to evolve as the preeminent destination for Internet usage, making sure your brand is positioned properly for that medium is becoming increasingly important.

To ensure we stay ahead of the learning curve here at “Life in Mobile,” I thought it would be a good idea to look at the Top 5 things to consider when creating your mobile presence, a.k.a. your mobile website:

1. Make sure your mobile website is built for mobile delivery. Some companies will tell you they’ll build a mobile website that should work on some phones, and what you get is really just a small website. Mobile websites are officially their own entity. When built properly, and delivered properly, your mobile website will display perfectly on every mobile device.

2. Phone detection. With over 6,000 mobile Internet browsers for all of the Mobile Web-enabled handsets on the market today, it is important to make sure that your mobile site recognizes the particular handset model on the fly and formats the site accordingly. One of the ways to determine if your provider is truly able to do this is if they can provide you detailed mobile analytics.

3. Content conversion. Similar to phone detection, ensuring that your content, such as audio, video and pictures, is converted appropriately for all mobile devices is extremely important. Once the phone detection takes place, content can then be converted for viewing on that particular handset.

4. Understanding the mobile user. When creating your mobile website, think about what you would want to have access to on your phone. Mobile websites should be streamlined with regards to content and features for a friendly user experience. For example, in real estate, people will want an easy way to search for properties and contact you if they find one they like. In contrast, they may not need detailed area information at that point.

5. Drive traffic. Users should be able to access your mobile website by going to your existing URL. You have spent a lot of time building your brand and online presence and should continue to drive traffic there. Using a site with built-in phone detection will allow you to keep the same URL and send back the mobile version to users on a mobile browser—to them it’s just your website.

Furthermore, work with a company that provides other mobile services, such as SMS/text messaging programs, which can provide a good call to action to get people to text in and drive additional traffic to your mobile website.

The number of people and the time they’re spending on the Mobile Web is going to continue to increase. The quicker you transition your brand, the better off you’ll be.

Seth Kaplan is president of Mobile Real Estate ID.

For more information, visit www.mobilerealestateid.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Copyright© 2010 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

RISMEDIA, July 16, 2010—“Real estate has shifted.”

“Today’s buyer is more educated than ever before.”

These statements echo throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer.

It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves where consumers are already interacting: online and through social media.

Real Estate Marketing Reboot is a one-day course that expands on marketing fundamentals, teaching students everything from branding and relationship marketing to social media technologies and practical business-building tips.

To illustrate the concepts behind the development of Real Estate Marketing Reboot, I talked with Dominic Cardone, ABR®, CRS, GREEN, a broker with Keller Williams Realty in Media, Pennsylvania, in this month’s column. Cardone worked as a subject matter expert to help REBAC build a course that accommodates the new generation of buyers and incorporates the methods they use to find information and buy real estate.

“The way consumers obtain real estate information is changing,” says Cardone. “It used to be enough to advertise in the daily newspaper as a REALTOR®. Now you need to be in the places where consumers are communicating, seeking entertainment or obtaining news and information.”

And like today’s consumer, the course is ever-evolving and it is best when it produces an open forum for students to share ideas and best practices.

“It focuses on marketing through new technologies and reaching buyers on the Internet and through social media,” says Cardone. “It’s important to understand though, that low-tech marketing can be just as effective for agents. There is value in a mix of online and face-to-face networking.”

The increasing number of agents interacting with consumers and peers online every day means an adjustment for brokers as well. While these marketing methods can mean more business for agents and an opportunity for their brokers, they come with a new level of legal and liability issues.

“It can be intimidating for a broker if he or she has a lot of successful agents to keep track of,” says Cardone. “Brokers have a responsibility to encourage their agents to obtain the education and training necessary to not only increase their business, but to stay on the right side of the Code of Ethics and license laws in the process.”

Covering a range of topics from best practices to personal branding, the course counts as elective credit towards earning the Accredited Buyer’s Representative (ABR®) designation and was designed with buyer’s agents in mind. Many of the techniques, however, are not unique to buyers and can be utilized on the selling side as well.

Students interested in signing up for the new Real Estate Marketing Reboot course can visit www.coursecalendar.com to find a course in their area or log onto rebac.net to learn more.

Marc Gould is the executive director of The Real Estate Buyer’s Agent Council (REBAC). A wholly owned subsidiary of the National Association of REALTORS® (NAR), REBAC is the world’s largest association of real estate professionals focusing specifically on representing the real estate buyer. With more than 40,000 active members, REBAC awards the Accredited Buyer’s Representative (ABR®) designation to REALTORS® who work directly with buyer-clients.

For more information, visit REBAC.net.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Copyright© 2010 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

RISMEDIA, July 12, 2010—Editor’s note: The Lowe’s Program for REALTORS® is free for NAR members and offers personal marketing tools from Lowe’s through their partnership in NAR’s REALTOR Benefits® Program.

For Doug Curtis, an important key to continued success is staying top of mind with his clients.

While he’s only been working full time in real estate since 2008, he understands the fundamentals and the importance of engaging your clients long after keys change hands. One of the tools he uses most is the Lowe’s Program for REALTORS®, and more specifically, Lowe’s Inside Out e-newsletter, which is sent via e-mail to Curtis’ lists of consumers at the beginning of each month.

“The thing I struggle with is that you have to stay in the back of clients’ minds,” says Curtis, a REALTOR® with Coldwell Banker D’Ann Harper, Realtors in San Antonio, Texas. “The Inside Out e-newsletter is a non-intrusive way to do that. You can’t continuously bother people with phone calls, so this is a good way to keep a touch point…and it works.”

“Just the other day, I was at Starbucks and ran into a client. He came up to me and told me that he loved receiving the Lowe’s Inside Out e-newsletter, so it’s an interesting, mutually beneficial agreement.”

Curtis says he’s so happy with the e-newsletter, which includes a monthly article from Money magazine, and articles on trends, buying, selling and moving, that he continues to add more clients to receive it each month.

“What’s great about it is that the articles are positive and show how the market is beginning to come back,” he says. “The articles are helpful toward getting people off the fence.

“Plus, they are topical—sometimes by season, sometimes by the market—so there’s always something that comes from it that you can discuss.”

For Curtis, using the e-newsletter gives him a great advantage in his marketplace.

“One thing that a lot of REALTORS® fail to do is follow up after the deal is done,” he says. “With the e-newsletter, you’re still there and interested in helping out with your client’s future. Communication is key and not enough REALTORS® realize that.”

Another positive of using the e-newsletter: showing a partnership with Lowe’s adds instant credibility.

“It adds a professional image to the delivery of what you’re sending when you are partnered with a company like Lowe’s,” says Curtis. “You stand out a bit more, too.”

Being part of the Lowe’s Program for REALTORS® and using the Inside Out e-newsletter is a no-brainer for Curtis. “I don’t understand why every agent isn’t using the e-newsletter,” says Curtis. “I’m glad for myself, but they are really losing out on an opportunity for free marketing. It takes five seconds to add a new client to the e-newsletter distribution. That’s five seconds of time that could make a huge difference down the line.”

For more information, visit www.lowesrealtorbenefits.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Copyright© 2010 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

RISMEDIA, July 12, 2010—Editor’s note: The Lowe’s Program for REALTORS® is free for NAR members and offers personal marketing tools from Lowe’s through their partnership in NAR’s REALTOR Benefits® Program.

For Doug Curtis, an important key to continued success is staying top of mind with his clients.

While he’s only been working full time in real estate since 2008, he understands the fundamentals and the importance of engaging your clients long after keys change hands. One of the tools he uses most is the Lowe’s Program for REALTORS®, and more specifically, Lowe’s Inside Out e-newsletter, which is sent via e-mail to Curtis’ lists of consumers at the beginning of each month.

“The thing I struggle with is that you have to stay in the back of clients’ minds,” says Curtis, a REALTOR® with Coldwell Banker D’Ann Harper, Realtors in San Antonio, Texas. “The Inside Out e-newsletter is a non-intrusive way to do that. You can’t continuously bother people with phone calls, so this is a good way to keep a touch point…and it works.”

“Just the other day, I was at Starbucks and ran into a client. He came up to me and told me that he loved receiving the Lowe’s Inside Out e-newsletter, so it’s an interesting, mutually beneficial agreement.”

Curtis says he’s so happy with the e-newsletter, which includes a monthly article from Money magazine, and articles on trends, buying, selling and moving, that he continues to add more clients to receive it each month.

“What’s great about it is that the articles are positive and show how the market is beginning to come back,” he says. “The articles are helpful toward getting people off the fence.

“Plus, they are topical—sometimes by season, sometimes by the market—so there’s always something that comes from it that you can discuss.”

For Curtis, using the e-newsletter gives him a great advantage in his marketplace.

“One thing that a lot of REALTORS® fail to do is follow up after the deal is done,” he says. “With the e-newsletter, you’re still there and interested in helping out with your client’s future. Communication is key and not enough REALTORS® realize that.”

Another positive of using the e-newsletter: showing a partnership with Lowe’s adds instant credibility.

“It adds a professional image to the delivery of what you’re sending when you are partnered with a company like Lowe’s,” says Curtis. “You stand out a bit more, too.”

Being part of the Lowe’s Program for REALTORS® and using the Inside Out e-newsletter is a no-brainer for Curtis. “I don’t understand why every agent isn’t using the e-newsletter,” says Curtis. “I’m glad for myself, but they are really losing out on an opportunity for free marketing. It takes five seconds to add a new client to the e-newsletter distribution. That’s five seconds of time that could make a huge difference down the line.”

For more information, visit www.lowesrealtorbenefits.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Copyright© 2010 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

RISMEDIA, July 9, 2010—Web marketing continues to be a hot-button topic. There’s no doubt that given the attention being paid to this topic, this is the year to refocus, reinvent and retool your business. Those who do will no doubt succeed.

Here are five questions to focus on. Follow these tips and you will be able to seize the incredible opportunity to differentiate yourself in the marketplace.

1. What is the biggest mistake that Realtors make when it comes to Web marketing strategy? Your website should reach out and connect with the mindset of today’s home buyers and home sellers. It’s important to understand that it’s not just about doing general marketing (running an ad, farming with a postcard or having a simple website). It’s about having a targeted niche in real estate and then having your market message support that niche. Buyers and sellers do not want to work with a “Jack of all trades;” they want to work with someone who is highly experienced for what they need. Just like if you have a heart condition. A family physician is great, but if you need heart surgery you are going to go to the best surgeon.

2. How can I raise my lead generation and conversion rate? It’s not about having a website; it’s about having a strategy that connects with the type of consumer you want to work with. The three strongest elements in your overall Web strategy are:
-A personally branded IDX solution (advanced to capture leads and target market)
-An e-mail follow-up campaign to incubate the buyer during their home search process
-A marriage between all your offline marketing to your Web marketing so there is consistency between the two. This system will provide amazing results.

3. How can I improve my site’s search-engine ranking?
Step 1: Make sure you have a website that has the core components for natural search engine optimization. Your site needs to have the ability to hold unique title tags and descriptions for each individual page. It should also have a site map.
Step 2: Make sure you can add unlimited pages to support a niche and target market you are going after and have a built-in blog so that when you blog, you have new content being added to the structure of the site.

4. How often should my website be updated? You should revisit your website’s focus every six months. The core (main content pages) content is the foundation and by adding additional content and weaving in unique offerings (like the recent home buyer tax credit) it allows your site to stay cutting edge.

5. What is the one part of my strategy I should be sure to do every month? Add at least one content page about a town, a featured community or property types that exist in your market. On the page, include a search to see properties through your IDX so that the consumer sees exactly what they want.

Tricia Andreassen is the CEO/Founder of Pro Step Marketing, a leader in brand and Web strategy for the real estate industry. As an industry expert, speaker and author, she has over 19 years’ experience in helping Realtors grow their business.

For more information, visit www.prostepmarketing.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Copyright© 2010 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

RISMEDIA, July 12, 2010—Editor’s note: The Lowe’s Program for REALTORS® is free for NAR members and offers personal marketing tools from Lowe’s through their partnership in NAR’s REALTOR Benefits® Program.

For Doug Curtis, an important key to continued success is staying top of mind with his clients.

While he’s only been working full time in real estate since 2008, he understands the fundamentals and the importance of engaging your clients long after keys change hands. One of the tools he uses most is the Lowe’s Program for REALTORS®, and more specifically, Lowe’s Inside Out e-newsletter, which is sent via e-mail to Curtis’ lists of consumers at the beginning of each month.

“The thing I struggle with is that you have to stay in the back of clients’ minds,” says Curtis, a REALTOR® in San Antonio, Texas. “The Inside Out e-newsletter is a non-intrusive way to do that. You can’t continuously bother people with phone calls, so this is a good way to keep a touch point…and it works.”

“Just the other day, I was at Starbucks and ran into a client. He came up to me and told me that he loved receiving the Lowe’s Inside Out e-newsletter, so it’s an interesting, mutually beneficial agreement.”

Curtis says he’s so happy with the e-newsletter, which includes a monthly article from Money magazine, and articles on trends, buying, selling and moving, that he continues to add more clients to receive it each month.

“What’s great about it is that the articles are positive and show how the market is beginning to come back,” he says. “The articles are helpful toward getting people off the fence.

“Plus, they are topical—sometimes by season, sometimes by the market—so there’s always something that comes from it that you can discuss.”

For Curtis, using the e-newsletter gives him a great advantage in his marketplace.

“One thing that a lot of REALTORS® fail to do is follow up after the deal is done,” he says. “With the e-newsletter, you’re still there and interested in helping out with your client’s future. Communication is key and not enough REALTORS® realize that.”

Another positive of using the e-newsletter: showing a partnership with Lowe’s adds instant credibility.

“It adds a professional image to the delivery of what you’re sending when you are partnered with a company like Lowe’s,” says Curtis. “You stand out a bit more, too.”

Being part of the Lowe’s Program for REALTORS® and using the Inside Out e-newsletter is a no-brainer for Curtis. “I don’t understand why every agent isn’t using the e-newsletter,” says Curtis. “I’m glad for myself, but they are really losing out on an opportunity for free marketing. It takes five seconds to add a new client to the e-newsletter distribution. That’s five seconds of time that could make a huge difference down the line.”

For more information, visit www.lowesrealtorbenefits.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Copyright© 2010 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

RISMEDIA, July 6, 2010—Video’s rising popularity has many agents and brokers asking two common questions:

1. What kind of content works best?
2. How much will it cost?

As we’ve said earlier, localized content is often a step in the right direction, because of its unique attraction. Remember, home video tours aren’t the only option. Consider a video series on “Frequently Asked Questions” with a local focus featuring a hometown agent or broker. Another choice might be video tours of local neighborhoods and the downtown area, or perhaps a local market report featuring routinely updated market stats on home sales, mortgage rates, market trends, new listings and more.

Shooting your own video is easier and more affordable than ever. Inexpensive and simple to use video cameras like the Flip allow anyone to simply point and shoot—with a price tag of around $150.

If you opt to shoot your own video, you’re already pocketing the savings by being your own videographer. When it comes to editing, you basically have two choices. You can use the camera’s built-in software that allows you to do a basic editing job on your computer, or, if you’d rather save time and effort by having someone else edit and produce your video, you can send the video files over the Internet to a professional editing company like VScreen.

There, your video can be optimized and professionally edited by experts using state of the art software and hardware. Your video can also be placed on an enhanced video player with additional features and options not found on YouTube or most conventional players. It can also be linked to various social media outlets.

The bottom line? It pays to consider the options. With a little practice, most people can do an acceptable job of shooting their own basic video. For editing, if you don’t have the time, skill, or inclination, outsourcing can be an effective and economical answer. For more information, don’t hesitate to contact us here at VScreen.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s blogsite at http://www.vscreen.com/blog/.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

RISMEDIA, July 1, 2010—Measuring the success of your marketing efforts is always critical, but some media is built to be measured in the short term, while others are more structured for brand building, to be measured long term.

This is the case with social media. It is being utilized successfully today to augment the building of powerful brands of any size. The effect of regular, brand-building posts and interaction can create more transparency between you and your potential clients, and give them a feel for what you are all about. One of the beauties of this media is that you can use it to help build a local business brand or an international one.

When used properly, social media will accelerate the buying process, the speed at which you can go from awareness to sale. However, it’s more difficult to track and measure this type of benefit on your own. One way is to watch where new referrals are coming from. You may find a pattern of more referrals from those you engage with on social media.

There are tools you can enable in social media now to measure initiatives, such as recruitment and tracking links you can create between platforms, which can be helpful depending upon what you want to achieve. And remember, social media is a great research tool, too. This alone is extremely valuable to growing your business.

Keep in mind that timeless marketing rules also apply to social media. One in particular is, good media always works; it’s your campaign that failed. What can fail? Your message, delivery, frequency or follow up, and finally expecting an outcome from the media that it wasn’t designed to deliver. Social media is not free, so treat it like other media you use. It is a time commitment, and you only get out of it what you put into it.

Are you using social media too much, not enough, sending inconsistent messaging? If so, re-think your goals, strategy and the time you spend on it. Do more listening than participating to learn from those who are successful. Then, once you’ve learned how to manage this media to your benefit, your participation shouldn’t have to be exhaustive to build your brand. Finally, set expectations that make sense for the media and you.

Chris Kaucnik is marketing director for Home Warranty of America, Inc.

For more information, visit www.hwahomewarranty.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Copyright© 2010 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

For additional latest headlines on RISMedia.com, be sure to see:
Mining Social Media for Competitive Intelligence
Report: Only 22% of Home Buyers are Happy with Their Agent – What That Means to You and How to Get Past It

RISMEDIA, June 29, 2010—The popularity of those palm size video recorders continues to grow. In the last month, we’ve seen several new models and brands hit the market. They’re especially popular with real estate agents who can now shoot their own home tours quickly and inexpensively.

At the same time, many users are experiencing a learning curve after realizing there’s more to it than simply “point and shoot.” To give you a hand, VScreen has come up with an acronym that will hopefully slap some sense into you. No offense intended…but s-l-a-p is what you need to remember.

For starters, the “S” stands for stability. And that means use a tripod. Smooth and steady is what you’re looking for—not something that looks like the Blair Witch Project. And while you’re at it, invest in a tripod with what’s called a fluid head, because it makes panning from side to side, or tilting up and down, much smoother.

Next comes the letter “L,” which stands for lighting. Rule number one, don’t point your camera into direct bright light. The iris will immediately try to adjust by darkening the picture. Instead, shoot with light coming over your shoulder, or streaming in from the side. Lighting up a room with table and floor lamps is usually okay, but watch out for sunlight coming in through large windows.

“A” stands for audio, because whether you’re narrating your own video tour, or recording a testimonial from someone else, it has to be clearly understood. That means to always speak up, and practice recording voices at different distances from the mic. And speaking of mics, it’s always best to use an external lapel mic if possible. Also, watch out for background noise like air conditioners, traffic, barking dogs, radios, TVs and cell phones. Oddly enough, they’re often overlooked during the recording, .so always double check .

And finally, ”P” is for perspective. These palm size cameras are best for up close and personal—not taping the Grand Canyon or your kid’s baseball game. Remember, those video screens on the Internet are small, so your subject matter needs to close at hand. Above all, avoid the temptation to use the zoom. Instead, simply move closer to the subject you’re recording.

We hope our little acronym will make your video recording a slap happy experience. As always, your comments and questions are always welcome! Thanks for watching!

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s blogsite at http://www.vscreen.com/blog/.

To see last week’s video tip, click here.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Copyright© 2010 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

RISMEDIA, June 26, 2010—As the real estate industry continues to put an emphasis on reducing the consumption of paper and printing and implementing eco-friendly practices into their daily business model, companies like Hunt Valley, Maryland’s, Realty Tools, have made it easy to go green while maintaining a professional appearance—all while on-the-go.

Michael Quick, regional manager for eMarketing, Coldwell Banker Residential Brokerage Southwest Region, introduced Realty Tools in early 2009 in several of his offices, and began a rollout in early 2010 to the rest of his 92 offices representing over 5,500 agents in Southern California and Arizona.

“We had a need in several of our offices for a new solution to create CMAs online in order to cut down on paper consumption, create marketing materials that were up-to-date and keep up with the increasing shift to the Internet,” says Quick. Realty Tools’ ToolKitCMA has helped streamline the process of creating CMAs, listing presentations and showing packages for buyers and has provided Quick’s agents with the confidence they need to be successful in today’s market.

“The professional look and feel of the presentations my agents create through Realty Tools has enabled them to regain their confidence and excitement about going out and getting appointments that lead to listings,” says Quick. Not only can his agents access the information they need to create marketing presentations online—enabling them to work from outside the office—the documents can be personalized to create top-of-mind awareness.

“In today’s market especially, it is crucial for agent’s to market themselves each time they reach out to clients—whether that be through CMAs, listing presentations or general flyers,” he says. “We have been extremely happy with Realty Tools from the beginning, as they work hard to make our lives easier.”

An intuitive, easy-to-use program, ToolKitCMA walks agents through the process of creating presentations that can be customized to meet the needs of each individual agent. Agents simply sign into the program, decide what type of presentation they want to create and are then guided through the process.

“The program enables agents to create a professional presentation in just a few easy steps that include: choosing which documents to incorporate into the presentation; creating a cover letter; and then selecting the information from the MLS they want to share,” he says. “Once the information from the MLS is added to the presentation, agents have the choice to either print the document, save it as a PDF or e-mail it directly to their clients.”

The strong listing presentations that are created through Realty Tools give Quick’s agents the confidence to win listings over their competitors, a huge advantage in today’s market.

“The professional look and feel of the presentations further reiterates the level of professionalism that Coldwell Banker works hard to portray to the public on a daily basis.”

Not only does working with Realty Tools give Quick’s agents an edge, it is also a step in the right direction as the industry continues to trend toward eco-conscious practices.

“We all need to be looking at ways to reduce our consumption of paper and printing, especially since this is the way collateral is being delivered, and will continue to be delivered in the future,” says Quick. “Not only is it good for the conscience, but it makes a lot of sense not to continue to print materials that aren’t going to be used.”

For more information, visit www.realtytools.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.