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RISMEDIA, March 9, 2010—Prudential Real Estate & Relocation Services (PRERS) announced yesterday at its annual sales convention in Austin, Texas, the launch of a first-of-its-kind research and development laboratory designed to build a new generation of tools for real estate professionals.

With “Make it Happen” as the theme of its 2010 convention, PRERS Chairman Jim Mallozzi introduced the Prudential Real Estate Collaborative Innovation Partnership (PRECIP)—a program that will bring together the real-world knowledge of key Prudential Real Estate Network brokers and sales professionals with leaders in immersive world technologies, web 2.0 applications, mobile technologies and more.

“I want to talk to you today about change and innovation,” said Mallozzi from the stage of the Austin Convention Center, “but talk about change and innovation is cheap – we hear it every day. I’d like to borrow on the success of James Cameron (creator of the film “Avatar”), and invite you on a tour of another world…not really another world, but the future; a future that’s right around the corner. I’d like to welcome you into my imaginary home.”

With that, Mallozzi took attendees on a life-size virtual home tour that allows both real estate professionals and prospective buyers to interact by immersing themselves into the tour—no matter where their respective physical location happens to be. Serving as a preview of new technology to come from PRERS’ imminent relationship with Montreal-based Immersive Design Studio (IDS), these next-generation virtual home tours are designed to be as emotionally compelling as the real thing.

“This is a real house tour, not a power point or a video,” said Mallozzi. “This is something we can interact with. If we want to turn right, we turn right. If we want to go upstairs, we go upstairs. If the client doesn’t like the color of the walls, then snap—change it. IDS is the leading-edge innovator in the realm of immersive experience, responsible for building one of the top video game engines. Why not use this amazing technology for business? As I think about our business, I think we should be led by this simple, but powerful, phrase: why not?”

According to Mallozzi the immersive home tour technology will allow agents and clients “from opposite ends of the continent, from opposite ends of the world” to come together in the virtual home and exchange thoughts with each other in real time. “You can participate from your own PC or iPad…or real estate professionals can create their own interactive space within their office,” he added.

New technology, however, is nothing without the input and exchange of ideas from the Prudential Network, stressed Mallozzi, referring to the new R & D lab as a “collabrotory.”

“Our mandate is to take new ideas and technology and turn them into the types of tools we need to compete in the future. PRECIP is a network of thinkers and doers, including many of you.”

“It’s a new year, it’s a new time,” PRERS President Earl Lee told the audience. “Like you, we’re very confident of our destiny and it’s in our own hands. You all make it happen.”

According to Lee, in today’s challenging marketplace, embracing change and innovation is a must for the brand as well as its affiliates. “Fundamentals are more important than ever, but the most crucial aspect of our business is how we communicate with our customers. We must transform that ‘how.’”

As part of its innovations aimed at further enhancing communication with consumers, PRERS also announced the following online tools at the convention:

- Prudential Media Center: A centralized, online repository for presentations, videos, photos, etc., allowing agents to easily create and customize listing presentations.

- Rent-to-Own Calculator: A website tool enabling consumers to see how much home their current rent payments would allow them to buy. The calculator displays Prudential listings in the area whose estimated mortgage payments would match the buyer’s rent payments.

- Upgrades to the Online Seller Advantage (sm), including direct interface with more than 200 social media sites, allowing agents to share listings.

- Mobile solution: Allows consumers to receive Prudential Real Estate listings via their smartphones

RISMedia welcomes your comments and questions. Email realestatemagazinefeedback@rismedia.com.

RISMEDIA, March 5, 2010—In an unprecedented response level, nearly 2,000 people took RISMedia’s Real Estate Social Media Census within 24 hours of launching the survey earlier this week, RISMedia and 1parkplace announced.

To participate in the industry’s definitive Real Estate Social Media Census now, please click here. The Real Estate Social Media Census will close March 15th.

In a commitment to reveal the best practices, systems and solutions for maximizing the opportunities presented by social media and social networking, RISMedia and 1parkplace announced the launch of the 2010 Dalton/Hundley Real Estate Social Media Census(sm) earlier this week.

In the first 24 hours, nearly 2,000 industry practitioners volunteered their time and took the opportunity to be heard by participating in the 10-15 minute market study.

According to Allan Dalton, Co-Founder and President of RISMedia’s Top 5 in Real Estate Network® and author of the upcoming book, Leveraging Your Social Media Links – Converting Friends, Fans, Followers and Users into Buyers and Sellers, said, “The intense and immediate response to the Real Estate Social Media Census shows how social networking/media offers real estate companies and professionals an unmatched opportunity to become relevant with today’s savvy, technology-oriented real estate consumers, and how they want to be the leaders in their respective markets on delivering just that.”

Initial reaction has participants describing the Real Estate Social Media Census with the phrases, “well thought out,” “eye-opening,” “it’s about time,” “truly compelling.”

The objective of the Census, says Dalton and co-creator Steve Hundley, CEO of 1parkplace, a renowned creator of technology and social media solutions for the real estate industry, is to provide a basis of fact for the upcoming book, soon to be published by RISMedia titled, Leveraging Your Social Media Links, which is being authored by Allan Dalton with support from Steve Hundley, as well as provide solid educational reference for RISMedia’s upcoming Social Media Summit in New York June 9th and 10th.

The Real Estate Social Media Census will be open until March 15th and all real estate industry practitioners are encouraged to participate and share the word with their colleagues. To participate immediately, go to www.SocialMediaCensus.org.

All participants in the Census will receive a complimentary copy of the complete report and statistics, valued at $495.

The motivation for conducting the Real Estate Social Media Census was derived from filtering the thousands of mixed messages regarding social media and social networking circulating the real estate industry by the vast number self-proclaimed experts who may or may not have experience selling real estate.

Once completed, census participants are invited to join the Census Fan club on Facebook and follow the Census on Twitter.

“The 2010 Dalton/Hundley Real Estate Social Media Census (sm) is part of our larger commitment to serve the industry,” says John Featherston, Chairman of RISMedia. This year, RISMedia’s Annual Leadership Conference – “The Real Estate Social Media Summit” – will feature more than 80 leading practitioners and expert speakers on the subject of social media and emerging technologies with a special emphasis on blogging and mobile technology.

For more information on the Summit, taking place on June 9 and 10 in Rye, New York, or to register, please visit http://rismedia.com/events/leadership-conference/.

To take the Real Estate Social Media Census, go to www.socialmediacensus.org.

RISMedia welcomes your comments and questions. Email realestatemagazinefeedback@rismedia.com.

RISMEDIA, March 2, 2010—Property Panorama announced the appointment of Mike Barnett as the company’s Chief Information Officer. Property Panorama provides its world leading suite of online marketing tools and products to over 200,000 Realtors in more than 45 MLSs across the U.S. and Canada. Property Panorama’s easy to use solutions empower Realtors with unlimited Virtual Tours, Video Tours, PodCAST Tours, and MobileMedia Cell Phone Tours at unbelievably low prices.

Property Panorama owes its rapid ascension to the top of the Virtual Tour industry not only to unparalleled innovative technologies, but also to its strong leadership. Now with the addition of Mike Barnett to Property Panorama’s leadership team, Property Panorama’s already amazing growth rate will be sure to skyrocket.

Mike Barnett is an internationally known speaker, educator and senior technology consultant. His personal appearances number in the thousands, from engagements with many local and State Realtor associations and at numerous NAR Expos. In 1997, Mike was named NAR Educator of the Year in 1997 (honorable mention). Mike has also served as Director for Scottsdale, Phoenix and the Arizona Association of Realtors.

Barnett’s technology background started in the 1970’s when he was the founder and President of Muscle Shoals Sound Records, where they forged digital recordings with artists like Bob Seger and Bob Dylan. Those who know Mike well will tell you of the two years he spent traveling the world with Cheech and Chong.

For the past 15 years, Barnett served as VP Technology and CTO of InternetCrusade and RealTown.com. Most recently, he served as the CTO of RISMedia, launching the new RISMedia.com website and the Top5 Network.

Barnett is a 4th generation broker, first licensed in New Jersey in 1965, and is a pioneer in Real Estate technology. In 1995, Barnett was named to the America Online Real Estate Board of Advisors, where he hosted online chats weekly every Tuesday night.

Later that same year, RealTown.com was launched on a server in Barnett’s office in Scottsdale which hosted RealTalk – which is still the oldest, largest, and most respected online Real Estate social networking site on the Internet.

Under Barnett’s leadership, InternetCrusade was the first to offer online purchases of 63 character domains and the first secure, ICANN approved, online domain ‘transfer’ system, as well as InternetCrusade’s secure online voting system.

Barnett is one of the 3 creators and producers of e-PRO, the National Association of REALTORS® only Online Technology Certification Program.

“Since 1995, Mike has been instrumental in the growth of the Real Estate Electronic Publishing Company’s InternetCrusade and RealTown, and NAR’s e-PRO. Mike’s background, knowledge, creativity, and “can do” attitude will be tremendous assets to Property Panorama, as they were for REEPco” said Saul Klein, CEO Point2 Technologies Inc.

“On behalf of our Board of Directors and staff, I would like to welcome Mike to Property Panorama; we are extremely enthusiastic to be working with someone of Mike’s caliber. Mike has accomplished so much in the real estate industry and I am confident that what we will accomplish together will be nothing short of amazing”, said Justin Furmage, Chief Executive Officer.

Ken Baris, Property Panorama Board Member and President of Jordan Baris, Inc. noted that “Mike brings a perspective and depth of knowledge that will be exceptionally valuable for our infrastructure as well as a catalyst to our expanding product offerings. We have known each other for most of two decades and I have been constantly impressed with Mike.”

“I am thrilled to join a technology company and industry leader like Property Panorama that has constantly set the benchmarks for others to follow,” said Barnett, CIO. “The potential for growth at Property Panorama is enormous, and I look forward to working with Justin, Kelly and the entire Property Panorama team to reach our full potential. I have positioned myself so that over the next several months I can dedicate most of my time and energy to Property Panorama, so that we might embark on some exciting corporate and industry related initiatives. My continued commitment to “customer satisfaction” will be reflected in everything that we do at Property Panorama.”

For more information, visit www.PropertyPanorama.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more real estate related headlines on RISMedia.com, don’t miss:
Game Changers – How Two Top Brokers Are Gearing Up for the Future
Pending Home Sales Stabilize, Remain above Year-Ago Levels

RISMEDIA, March 1, 2010—As home buyers move into the market to take advantage of the extension and expansion of the federal homebuyer tax credit, Coldwell Banker Real Estate LLC has unveiled its 2010 marketing campaign, intended to highlight the accessibility of real estate information for buyers and sellers across the country and the expertise of its real estate agents, the company announced.

Building on the momentum of the successful 2009 “Portraits” campaign with company founders Colbert Coldwell and Arthur Banker, the new spots continue to emphasize the trust and heritage of the Coldwell Banker brand, and also reference the strength of its network of local real estate professionals.They also bring attention to the innovative Coldwell Banker tools now available to consumers who want to learn more about the housing market.

According to the company, the first television spot, “Overheard,” features a woman who has homeownership on her mind, and imagines everyone she encounters in the course of her day sharing information about available real estate properties – from a waitress to her son at a baseball game. The television spot reinforces the variety of ways that people can potentially absorb relevant information, including coldwellbanker.com, Coldwell Banker On Location™, the brand’s YouTube channel, and the Coldwell Banker smartphone application, all of which deliver local real estate information to consumers on the go.

The second television spot emphasizes the sense of pride that Coldwell and Banker feel as a result of the hard work their agents have accomplished serving buyers and sellers across the country. It begins with Coldwell and Banker debating the best way to protect the brand’s 2009 award in seller satisfaction among national full-service real estate companies from J.D. Power and Associates. To stress their pride and protectiveness over this sought-after award, Banker establishes a “Mission Impossible”-like laser security system in the company headquarters.

“While the economy has forced some companies to reduce or eliminate their emphasis on innovation and even consumer marketing, Coldwell Banker has not done so,” said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC. “We want to be out in front of consumers ahead of the spring buying season. Our innovative services allow people to access real estate information anytime and anywhere, and our network of real estate agents is there to offer their expertise at any point of the home buying and selling process.”

The Coldwell Banker commercials are currently airing on HGTV and cable telecasts of the Olympics on CNBC, USA & MSNBC. As of March 1, they will appear on high-profile original cable programs like “Damages” on FX and “Burn Notice” on USA as well as home related shows like “Sell This House” on A&E and “My First Home” on TLC.

The spots will also run online as part of a digital video buy on Hulu and on the Google Video Network.

The television spots were conceived by Coldwell Banker Real Estate strategic and creative agency of record, McKinney of Durham, N.C. and directed by Brent Harris.

To view the new Coldwell Banker Real Estate commercials, please visit the Coldwell Banker YouTube channel On Location: http://www.youtube.com/coldwellbanker

RISMEDIA, February 13, 2010—In my 13 years of coaching entrepreneurs to be successful, I have uncovered that many people have a deep-seated fear of success. When I probe for the reasons behind this fear of success, the pattern is very similar. The clients that I work with who are afraid to be successful often had situations in their childhood that caused them to retreat. There were hostile environments, turmoil, chaos and fighting, and the individual did the only safe thing to do, which was to withdraw and form the belief that it’s really not safe to be visible. Along with that, other core beliefs that were formed include: It’s not safe to express my feelings; it’s not safe to be myself; it’s not safe to succeed. Basically, succeeding was not safe because succeeding left the client more exposed, more visible, and therefore a possible target for punishment or disapproval.

I recently finished working with a client who has much talent and potential to succeed. She is currently dismantling her old programming from childhood, and discovering that even with all of her potential success and experience, there lies a deep-seated belief that if she was successful, more would be expected of her and she would subject herself to criticism and disapproval. This stops her from taking the actions she needs to take to be successful.

Gradually over time in our sessions, we’re going back and helping her release those old programs that have inhibited her success. She is now beginning to understand that her safety in life doesn’t depend on retreating; her safety depends on fulfilling her potential. In our last session together, she created some new empowered beliefs, such as;

-I welcome greater and greater success.
-I am experiencing massive amounts of success.
-I have created balance between my personal and professional life.
-I fully express my talents and abilities.
-My safety depends on living up to my full potential.

After only a month of working together, this client is already reporting feeling more confident, vast improvement in her negotiation skills, her speaking skills, and an increased ability to set boundaries with her clients. All of this is happening because of the understanding that success comes from the inside out. She was subconsciously blocking herself, as many of us do with the fear of success and sometimes even the fear of failure. Once these blocks are removed, we regain our confidence. Many of my clients double and triple their incomes after going through this process.

Here’s a coaching hint: If you suspect that you are blocking yourself from success, sit down, get a pen and paper out, and write down the possible blocks or self-limiting beliefs that could be causing you to retreat from success. Then ask yourself if you are willing to look at those self-limiting beliefs and reprogram them. The benefits are enormous; the choice is yours.

Dr. Maya Bailey, author of Law of Attraction for Real Estate Professionals, integrates 20 years of experience as a psychologist and 12 years as a business coach with her expertise in the Law of Attraction. Get Bailey’s free report, 7 Simple Strategies For More Clients in 90 Days, by visiting www.90DaystoMoreClients.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

RISMEDIA, January 25, 2010—With experts across the globe spending January analyzing Obama’s performance during his first year in office, we thought we’d join in and analyze what we here at Zillow know best: his current home.

We first gave the White House a Zestimate in January 2009 as the Obama family was preparing to take residence. At that time, we estimated it was worth $308 million, based on the home’s physical attributes (132 rooms, 55,000 square feet), historical value and housing performance in the local Washington, D.C. market.

Today, as President Obama prepares to mark his first anniversary in office, our estimates put the White House at a bit less: $292.5 million, a drop of $15.6 million, or 5.1% from last January.

But it’s not all bad news for the country’s most famous home. Just like most homes across the U.S., the White House’s decline in value over the past year was not as dramatic as it was the previous year. From January 2008 to January 2009, we estimate the White House lost almost $24 million in value, or 7.2%.

It’s a trend that’s playing out over much of the country. According to our latest data, the November 2009 Zillow Home Value Index for the United States fell 5% year over year. Not great, but consider how far it fell during the previous 12 months: 11.9%.

In the Washington D.C. metro area, the Zillow Home Value Index fell 3.6% from November 2008 to November 2009. That showed marked stabilization from the previous year, when it fell 15.6%.

A few of the White House’s attributes: It has 132 rooms, 55,000 square feet, 18 acres, 16 family-guest rooms, an underground bunker, three kitchens, three elevators and 28 fireplaces. Visit “What is the White House Worth?” to see more details about the White House or last year’s blog post.

For more information, visit www.Zillow.com.

RISMedia welcomes your comments and questions. Email realestatemagazinefeedback@rismedia.com.

For more top headlines on RISMedia.com, be sure to see:
Combining the Internet and Agent Innovation to Trump Any Market
9 Things That Are Looking Up for 2010

RISMEDIA, January 21, 2010—‘The Real Estate Social Media Summit’ is the theme of RISMedia’s 2010 Real Estate Leadership Conference, one of the most popular and informative real estate business conferences of the year. This year, the Leadership Conference will be held June 9-10, 2010, right outside of New York City at the beautiful and conveniently located Hilton Rye Town in Westchester County, New York.

This year’s Conference will take the form of a Summit on real estate Social Media and Mobile Strategies for both brokers and sales associates to help these professionals best meet the demands of today’s home buyers and sellers. RISMedia and the Top 5 in Real Estate Network®, hosts of the Summit, will be adding new breakout sessions and additional educational opportunities.

Among the preliminary topics to be featured are:

• Measuring ROI on Social Media
• Effective Mobile Real Estate Strategies
• The Effect of Distressed Properties on Your Business
• Using Your Blog As a Call to Action
• Enhancing Your Value Proposition
• Improving Your Negotiating Skills
• Team Building
• Branding and Marketing
• Keywords Your Website Can’t Live Without
• Business Coaching
• Building Your Social Media Profile
• How to Integrate Print Advertising and Social Media
• How to Maximize Hyperlocal Marketing
• Getting the Most Out of Social Media in the Least Amount of Time
• …And much more

Who Will Attend? Leaders of the real estate community, including Top 5 Members, other leading real estate sales associates, team leaders, leading brokerage owners, economists and a host of related industry visionaries from around the United States.

Register Now at http://events.rismedia.com!

Interested in Sponsoring and/or Exhibiting? Contact your Account Representative or e-mail advertising@rismedia.com.

Questions on the Conference? Visit http://rismedia.com/events/leadership-conference or contact Stephanie Andre at stephanie@rismedia.com or 203-855-1234 x141.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more top headlines on RISMedia.com, be sure to see:
5 Great Strategies to Keep Your Website in Tip-Top Shape – Part 2
U.S. Home Value Losses Stabilize in 2009; Homeowners Lose Nearly $500 Billion in Value

RISMEDIA, January 11, 2010—When considering your real estate marketing plan, January is not the month to take it easy. In fact, now is the time to set up and plan your entire year. Here is a list of very simple, but important, steps you should definitely put on your marketing schedule for 2010:

1. Create a real estate market update for the year and e-mail it to all your non-Realtor contacts. List all sales, current listings and any local trends you personally have witnessed. The key is to paint a positive picture of the market and make sure to promote the ability to locate these great investments right from your website.

Your e-mail should specifically contain the following:

-The address of each listing and sale
-The bedrooms, baths and square footage
-How many days on market
-The sales (on solds) or listing price
-Your calculated price per square foot
-A 2009 real estate year in review, including your assessment of market conditions and how investors are finding this the best time in a very long time to own multiple properties
-How your website is the place to find any information on real estate
-A request and link for feedback about your site
-Invitation to subscribe to your Facebook business page. If you don’t have one set up, make this one of your objectives for 2010.

2. Send out your real estate marketing message before the middle of January to your entire contact database. Look out for bounced back e-mails.

3. The next step is critical—reach out to everyone by phone, verify they received your e-mail message and ask if they are interested in any investment opportunities.

4. On bounced back e-mails, call to correct their e-mail address then resend your update and follow-up with step 3. If you can’t reach them by phone or e-mail then get them out of your database. You want a clean database.

Plan Your Real Estate Marketing Objectives

Plan your real estate marketing objectives for the upcoming year quarter by quarter. In fact, a simple plan would be to repeat the steps below every quarter and you will find yourself converting more business from the people you already know than you ever thought possible.

During Each Quarter, Do the Following:

-Implement the suggestions and feedback from the real estate marketing exercise you embarked upon in January.

-During this time, begin perfecting your social marketing skills. Make sure to submit an update via your Facebook page at least once per week. Consider a local real estate blog for your community.

Our best advice on your real estate marketing in 2010 is to focus on going deep into your contact database to maximize the communication between you and your contacts.

Steve Hundley is the founder and CEO of 1parkplace, inc. 1parkplace will be delivering free agent training webinars on all the topics listed above. Visit their Real Estate Training Center for details on live and prerecorded real estate training events.

For more information, visit www.1parkplace.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more top headlines on RISMedia.com, be sure to see:
10 Tips to Prepare for a Market Rebound
United States Real Estate Confidence Index Hits New High in November

RISMEDIA, January 6, 2010—Did you know that 90% of Americans break their New Year’s resolutions by January 31st? This article will tell you how you can prevent this from happening, and how you can turn your resolutions into a reality.

Tip 1: Be clear and specific
People are always coming to me and telling me: “I want to be more successful.” Is this your goal for the New Year? If so, then start to think in specifics. What does success mean to you?

Here’s a guideline to get you started. Imagine yourself doing work you love and be specific. Imagine yourself working with your ideal clients. What characteristics do you want them to have? Do you want them to be decisive, motivated and up beat? What income do you want to make in the next year? How many transactions do you want to do this coming year? How many transactions per month?

Now you have a more clear idea of what it means to “be successful.” Every person’s definition of success is different. All you have to do is be crystal clear about your own personal definition of success.

Tip 2: Know your blocks and obstacles
Ask yourself what blocks and obstacles you will have to overcome to reach your goals. Take an inventory of your own self limiting beliefs. Here are some that I find common in my clients:

-“I don’t have what it takes to succeed in today’s market”
-“I’m not assertive enough to market myself”
-“I’m not educated enough to be successful”
-“Who am I to have an abundance of prosperity?”

Dig down and find out which self limiting beliefs have been stopping you. With the help of a mentor or a coach, these can easily be changed. If you don’t change them, they will continue to hold you back.

Do you feel stuck? People often report feeling like “I have one foot on the gas and one foot on the brake.” That’s a pretty good indication of self limiting beliefs or self sabotaging strategies.

What is a self sabotaging strategy? This is a pattern that never allows you to break free of old patterns and move forward. Procrastination and avoiding marketing are examples of how people often sabotage themselves. To turn your resolutions into a reality, resolve to replace self limiting beliefs with empowered beliefs and reverse self sabotaging strategies.

Tip 3: What areas do you need to develop?
In my 12+ years of coaching entrepreneurs to double or triple their incomes, I always find that there are areas that need to be developed. For example, a lot of my clients have never mastered the art of prospecting. This may not have been such a big issue in the last 10 years, but in today’s changing market, you need to learn how to become an expert in prospecting.

What holds you back? Are you afraid to make calls? Some of my clients were even afraid to make calls to their sphere of influence before they received some coaching to find out how easy that can be. I find that when we know what to say, making the call is easy.

How confident do you feel about your marketing presentation? How about speaking in front of a group? Do you find there are areas that need to be developed? Set some specific action steps to help you get the training you need, whether it’s a coach, a mentor, a training group, books or CDs. Don’t let those areas slide if you want to turn your resolutions into a reality.

Tip 4: Have a timeline and a plan
So you want to be successful? By what date? Stephen Covey suggests that we “begin with the end in mind.” If you project your success out to a year from today, what action steps do you need to take?

Start by noticing the areas that you want to have as your main focus. For most entrepreneurs, the areas they want to focus on are: confidence building, marketing and time management. What are your main focus areas? Once you determine them, create your strategies.

How will you build confidence, learn to market yourself and improve your time management? A huge factor in the success of your plan is to build in some accountability. As an entrepreneur, you know how easy it is to let accountability slide. After all, you are your own boss. That is the big reason why people hire coaches, mentors, or join a master mind group. They want some help in holding themselves accountable. If you create a set of action steps for the week, you are much more likely to do them, especially if you are reporting to somebody at the end of the week. That person should ask you, “how did your action steps go?” Do you think you will be more likely to do them if you know that someone else cares?

Tip 5: Visualize the end result
Did you know that most top athletes mentally rehearse and visualize themselves performing at their best? If you’re really serious about manifesting what you want this year, take advantage of this important strategy.

Picture yourself in a year from now having all the money you want. See yourself living in the house of your dreams, driving the car that you always desired. Visualize yourself being appreciated by your clients and your family. Feel the positive feelings that this gives you. Do you feel calm, confident, and empowered? What other feelings come up for you?

Dr. Maya Bailey, author of Law of Attraction for Real Estate Professionals, integrates 20 years of experience as a psychologist and 12 years as a business coach with her expertise in the Law of Attraction. Get Bailey’s free report, 7 Simple Strategies For More Clients in 90 Days, by visiting www.90DaystoMoreClients.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Don’t miss these headlines on RISMedia.com:
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RISMEDIA, December 11, 2009—Businesses strategize about their vertical and horizontal markets all the time. They expand and adjust them, research the message they are sending and the optimum ways to communicate. Implementing targeted campaigns builds their brand and an affinity for their products and services.

It doesn’t matter if you are a staff of one or 1,000, you can do the same by identifying your markets and refining your approach to build the right clientele in an efficient manner.

First, let’s talk about the difference between the two types of markets:
-Vertical marketing focuses on a specific industry.
-Horizontal marketing focuses on a specific professional or type of individual.

As an example, let’s say your company makes pet food. Some vertical markets for you may be specialty pet stores, zoos and wildlife refuges. Or, depending upon your products and pricing, you may determine your horizontal opportunities are better and target the distributors for mass merchandising stores and super centers.

Have you thought about your own marketing through these lenses? It will force you to focus on the most appealing and effective ways to target and then communicate. You can start by analyzing your current client list to see if you have some existing markets to expand.

As a Realtor involved in a local market, do you have any dominant industries or vertical markets?

For illustration, let’s say you have a vibrant healthcare market. Do you know how the hospital or medical school or other health care institutions handle international or executive recruits? Are they interested in offering employees a new benefit such as your real estate consultation services? There are many creative ways to work with dominant employers in your market area.

Or, should you define your horizontal markets and target doctors and executives at the hospital and the surrounding practices? Perhaps you should pursue other business owners in your community, no matter their industry. Only you can determine the best course of action in your market.

Defining and targeting the right markets this way will force you to be precise on where you spend your time and money, too. Look at your market area with more focused lenses today!

Chris Kaucnik is marketing director for Home Warranty of America, Inc.

For more information, visit www.hwahomewarranty.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more real estate related headlines on RISMedia.com, be sure to see
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Housing and Economy Headed for Sustainable Recovery; First-Time Homebuyers Lead the Way